Why should someone spend money with you as opposed to your competitors or do nothing at all? Sounds easy right? When we ask that question, we usually get the following responses:

• I’ve been doing this for a long time
• I’m the best
• I’m a member of the BB
• I am friendly
• I have the best warranty
• I’m a member of the Chamber

We're pretty sure every business owner could probably say the exact same thing. Did you notice that each of the responses seemed to be about them and what they do?


Until you are able to answer that question in a way that doesn’t involve platitudes, you should save your marketing funds.